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Get Custom Labels for Your Packaging at Freund

Freund Custom Decorating Services

Freund's custom decorating services can help you get a professional look for your product, quickly and cost effectively. By partnering with Freund for your decorating, you'll streamline the purchasing process and take advantage of our vast network of decorating vendor partners. Plus, you'll have the convenience of a Freund Product Expert acting as your one point of contact to guide you through the complex decorating process.


Freund's Custom Decoration Process

  1. To start, fill out our custom decorating form to help us understand your needs. Add in the notes field that you are interested in decorating.
  2. A knowledgeable Freund Product Expert will contact you to discuss the scope of your project and your specific needs.
  3. Your Freund Product Expert will help you choose the container and decorating method that is best for your project.
  4. You'll provide artwork and Freund will handle the rest, sending you a decorated sample for your approval.
  5. Once the sample has your approval, Freund will manage the production of your decorated containers and ensure that your project is completed on-time.
  6. Your decorated containers will be shipped to you ready to fill!

Minimum Requirements

All decorating projects require a minimum $5,000 merchandise purchase per item. Additional set up and decorating fees will also apply.

Freund is not able to provide design services at this time. Pre-designed artwork will be needed for your project. Once you and your Product Expert decide on a product and decoration type, we can confirm the required artwork specifications.


Types of Package Decorating

Freund offers a wide variety of package decorating methods for your project and our Product Experts can help you choose the right method for you. Available decoration methods include:

  • screen printing
  • lithography
  • hot foil & ink stamping
  • pressure sensitive labeling and many more

Click here to see all of the decorating methods available along with a description and information on each of them.


Still have questions about Freund's custom decorating services? Here are some Frequently Asked Questions (FAQs):

Can Freund design my label artwork?

Freund is not able to provide label design services at this time. Pre-designed artwork will be needed for your decorating project. Once you and your Product Expert decide on the product which will be designed as well as the decoration type, we can confirm what the required artwork specification would be.

What are the lead times for package decorating services?

Lead times can vary but generally range from 5-7.

Which products can be decorated?

Many, but not all of our items can be decorated. You can shop and select products from our website and if they do not meet the requirements for decorating, our Product Experts can direct you to a similar product that can meet your needs.

Which types of decorating does Freund offer?

Freund offers a wide variety of decorating methods including screen printing, lithography, pressure sensitive labeling, shrink labels and many more. To see a full list of the decorating methods we offer, along with information about each, click here.

What are some things I need to consider when choosing a product and method of decorating?

Once you fill out a request for a custom decorating quote, one of our Product Experts will contact you to discuss your project. During this discussion, they will ask a variety of questions to ensure that the container you purchase will be appropriate for both the product it will hold as well as the decorating method you prefer.

What are the minimums for decorating?

All decorating projects require a minimum $5,000 merchandise purchase per item. Additional set up and decorating fees will also apply.


Freund Custom Decorating - Decorating Methods Defined

At Freund, we offer a wide variety of decorating methods to match the look you want with the packaging performance you need. Click on any of the decorating methods below for detailed descriptions and uses.

  • Screen Printing
  • Lithography
  • Hot Foil & Ink Stamping
  • Pressure Sensitive Labeling
  • Heat Transfer Labeling
  • Pad Printing
  • Metalizing/Spray Coating
  • Acid Etching
  • Ink Transfer
  • Plastic Coating
  • Shrink Sleeves
  • Offset Printing
  • In-Mold Labeling
  • Braille Printing
  • Flexographic Printing
  • Indirect Flexographic Printing
  • Hang Tags
  • Glue Labels

Screen Printing

Screen Printing is the process of using a squeegee to force ink through a mesh-based stencil/screen to apply ink onto a substrate, like bottles or jars. One color is printed at a time, so to produce a multi-colored image or design, several screens are used. Screen printing is also known as silk-screen, screen, serigraphy and serigraph printing.

  • Standard Screen Printing
  • Lacquering: Creates an extra shiny finish. Often seen on perfume bottles.
  • Metal and Palladuim: Can be flat or raised.
  • Organic: Non-toxic, water based inks. Washable without fading or releasing toxic fumes, but can only be used on light colors. Can be scraped off and does not handle well with sugar based liquids.
  • Ceramic: Application of imagery, pattern or text to the surface of flat glass. Ceramic frit based inks are fired or tempered to fuse the inks with the glass. A successful firing of the glass and ceramic ink will result in a bubble-free layer of constant thickness and homogeneous pigment dispersion within the glass. Reacts well with sugar based liquid, does not scratch, and diffuses light. Cannot be used on plastic or metal.


Lithography is the process of printing from a plane surface (such as a smooth stone or metal plate) on which the image to be printed is ink-receptive and the blank area ink repellent.

Hot Foil & Ink Stamping

A dry printing method of lithography in which pre-dried ink or foils are transferred to a surface at high temperatures. Widely used on plastic and paper.

Pressure Sensitive Labeling

Pressure Sensitive Labeling is the application of a pre-printed adhesive graphic label. Labels are produced on rolls and an adhesive is applied to the back of the label. The label roll is then mounted on a machine that applies the label. This process is a common and cost-effective method in the decoration industry.

Heat Transfer Labeling

Like hot foil & ink stamping, heat transferring is a dry printing process. Decals or transfers are made on multi-color silk screen or gravure machines. The images are printed on a clear carrier and rolled onto a fiber core. This roll is then mounted onto a hot stamping machine which is equipped with an attachment that enables the machine to sense a special mark on the image carrier and position the image over the part. It is then trapped under a heated die as in the hot stamp process and transferred onto the part. Multi-color images can be placed on a part in one pass, reducing the labor cost associated with multi-color printing. Because of the cost associated with making the transfers, this process is usually reserved for higher volume applications.

Pad Printing

Also called tampography, pad printing, is a process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset printing process that involves an image being transferred from the cliche via a silicone pad onto a substrate. Pad printing is used for printing on otherwise difficult to print on products in many industries including medical and automotive. It can also be used to deposit functional materials such as conductive inks, adhesives, dyes and lubricants.

Metalizing/Spray Coating

Metalizing is applying a metal finish to glass or plastic bottles, jars and other glass pieces for skincare and fragrance products. Vacuum metalizing involves heating the coating metal to a boiling point in a vacuum chamber. The condensation deposits the metal onto the substrate's surface. The final coating provides a shade of color and a protective layer for the metal. Spray Coating is applying an organic, ceramic, translucent, opaque or frosted finish.

Acid Etching

This technique provides a deep, rich, velvety look and a soft silky feel to the surface of the glass. The result of the process is very subtle and elegant.

Ink Transfer

Ink transfer is a newer process that can incorporate up to six colors in container design. Ink transfer creates an appearance similar to applied ceramic labeling (ACL). It can be applied to flint, frosted and sprayed containers. Ink transfer decoration has excellent durability and product compatibility.

Plastic Coating

In the plastic coating process, the bottle or container is dipped in a PVC coating. Can be transparent to opaque, including metallic, pearlescent, fluorescent, glossy, matte and frosted textures. In the event of breakage, the coating will contain the glass fragments and provide safety during handling, filling and shipping. Typically used for aerosol/safety containers, perfume, pharmaceutical and cosmetic products.

Shrink Sleeves

Shrink sleeves are successful in a wide range of markets largely due to their aesthetic appeal and functional versatility. The labels are digitally printed on a flexible shrink film that reduces in size through the application of heat. Shrink sleeves are normally glossy, but can also be matte or textured. High-definition graphics are available in metallic and thermochromatic inks. Once the film shrinks, it conforms tightly to the shape of the container or product, creating a sleek label and product package. Advantages:

  • 360 degree display of artwork and text.
  • Shrink sleeves work well for products that have shapes which do not allow for printing.
  • Impressive graphics and point of purchase appeal.
  • Packaging solutions for complex container shapes.
  • Tamper evident safety feature for food and pharmaceutical products.
  • Multiple products can be packaged together for promotions.

Offset Printing

The dry offset printing process provides the most efficient method for high-speed, large volume printing of multi-colored line copy, half-tones and full process art on preformed plastic parts. Used primarily to print on products such as tapered cups, tubs, pails, tubes, jars, lids and closures.

In-Mold Labeling

In-Mold Label printing works well with four color process images and continuous fades. Up to two spot colors may also be used, and metallic inks are available. The label is placed into the mold cavity and is permanently adhered to the part when the resin fills the mold. These labels cannot be removed, are highly scratch resistant and can be applied to any color container or lid.

Braille Printing

Often found on EU Nutraceutical and Pharmaceutical labels, braille labels can be produced to comply with a variety of European Union requirements and international standards.

Flexographic Printing

Flexographic, or flexo, printing is used for laminate tubes and some pressure sensitive labels. Flexo printing is fast and consistent and the print quality is high, allowing for detailed graphics.

Indirect Flexographic Printing

Indirect Flexo (IDF) is a process that prints photographic images using true CMYK separations, plus three additional ink colors, if needed. Each color is transferred from the flexo plate to a blanket before it is printed on the container. It then dries and continues the process with each color to create a photographic image.

Hang Tags

Hang tags are paperboard die-cut tag labels that can hang from the neck of a bottle. Hang tags are versatile and can be added after production or at point-of-sale.

Glue Applied Labels

Glue applied labels do not have an adhesive layer. To adhere it to a container, glue is applied to the label or container during the decorating process. Cold or hot glue adhesive can be used. Glue applied labels, also known as Cut and Stack labels, are versatile and compatible with high speed labeling machines.

Still not sure which decorating method is right for you? Our Product Experts can help you choose a method that suits your container and budget, while providing the shelf look you seek.